01 / 06View project ↗Lifecycle + Progen
Partnership website / Shopify
Website deliveredWebsites that
stay with you.
Distinctive Shopify websites. Clearer customer journeys. Creative that brings your business into focus.
Build your project brief01 / 06View project ↗
02 / 06View project ↗Golden Age of Tennis
Commerce, merchandising & campaigns
Ongoing work
03 / 06View project ↗BeClassic
Founder-built fashion brand
Founder project
04 / 06View project ↗Progen Diagnostics
Wix to Shopify migration
Website project
05 / 06View project ↗Crossing the Line
Shopify & BookVault setup
Website & publishing setup
06 / 06View project ↗Padel World
A dedicated Padel experience inside GAOT
In development · AI concept imageSmall studio. Fully involved.
Good design has a job to do.
Make yours count.
Mullin Commerce brings the visual and practical sides of a website together. A clear offer. A distinctive identity. A natural next step.
You work directly with me across the structure, design and delivery.
Meet RafiThe interactive studio / a visual exploration
One idea.
Three different worlds.
Try a different visual direction. The same content can tell a very different story.
Your brand.A different perspective.
Considered from the first impression.
Make room
for possibility.
A clear identity. A thoughtful experience. A direction that feels like you.
Discuss a directionInteractive design study using BeClassic imagery. Your project would have its own visual direction.
Editorial direction selected.
The work / An interconnected practice
Different projects.
Connected thinking.
Select a project. Discover the role, the context and the story behind the work.
All project detailsProject connections / 01–06Choose a project ↘
Related workUse arrow keys to explore
01Lifecycle + ProgenWebsite delivered↗02Progen DiagnosticsWebsite project↗03Crossing the LineWebsite & publishing setup↗04BeClassicFounder project↗05Golden Age of TennisOngoing work↗06Padel WorldIn development↗
Website delivered
Lifecycle + Progen
Website design & Shopify development
Making a complex healthcare partnership clear, credible and easy to explore.
The context
A second, separate chapter.
The partnership website brings Lifecycle and Progen together. The standalone Progen Diagnostics migration is a separate project with its own scope.
Highlighted projects identify related work. Each project keeps its own scope and status; a connection does not imply a shared build or sole authorship.
How I can help
The right idea.
Carried through.
A new website, a better store or a more consistent presence. Find the work that moves your business forward.
01Websites with presence.
+
Website design, Shopify development and platform migrations. Built around your audience, your offer and the journeys that matter.
Explore the serviceFrom the work / Lifecycle + Progen ↗02Stores that make sense.
+
Navigation, collections, merchandising and campaign pages. A focused programme of improvements to the experience of exploring and buying.
Explore the serviceFrom the work / Golden Age of Tennis ↗03Stories that connect.
+
Email creative, editorial content and campaign landing pages. A coherent story across the places your customers see you.
Explore the serviceFrom the work / Golden Age of Tennis ↗Rafi Mullin
Independent by choice.
Direct from brief to final detail
One point of contact.
Close to the work.
I work across design, Shopify development, merchandising and email. The person you speak to is the person working through the details.
Choose a starting point
Start with
the right scope.
A new website or ongoing support. A clear brief, an agreed scope and a practical next step.
01 / Website project
A considered website.
Built around your business.
Design, structure and Shopify development for a new build, redesign or migration.
From£5,000One-off project
Explore website builds 02 / Ongoing support
Keep moving.
With the right support.
Advisory, Growth or Managed Growth, with priorities and a delivery allowance agreed together.
From£300Per month
Compare ongoing support Your proposal confirms scope, responsibilities, third-party costs and applicable tax treatment.
Let’s make something worthwhile
Let’s make
your next move.
A clear brief, a considered direction and a website that feels like your business at its best.